If you are reading this then I safely assume that you already have a taxi business and are thinking of venturing into mobile technology to help make it smarter and efficient or are thinking of starting your own mini cab company from scratch.
Whatever your reasons for reading this article, I am sure we have all the facts covered on what you need to know for your taxi business. If you are thinking all you need is a simple uber app development and away you go with your business, then you couldn’t be further from the truth.
It is not as simple as it is made out to be. An app on the face of it is much more than just a simple app. If you really look closer it is complex systems that look easy but believe me, it is not. More importantly, if it is a taxi app that is going to compete with the already established brands, then for sure it is not just a simple app. Behind the mobile app that is interacting with you and other customers is a complex system, a dynamic targeted sales and marketing machine which has strong back end features with the app just being a small part of the whole complex system. What’s more that app has been designed after hundreds of back breaking hours whereby the complexity of the back end has been increased to make the app look simple and easy to use.
Why it is better to have a ready made app rather than developing one from scratch
You may not be the only one thinking about developing your own taxi booking app. There are many cab owners and businessmen who think this way. The reason behind this thought is even though it is expensive to design an app from scratch; at least you can design it according to what you want and be the legal owner of the app too. However, if it is a taxi business that you want an app for then it is much easier to invest in a ready-made app and get it customized to your specifications. Let’s us look at why this is a better option.
Two apps are required
If you are looking to invest in a taxi app, that will maximize your returns, you will need two booking apps, one for each of the major platforms, Android and IOS. This will not only take double the money but also double the time.
Driver app requirement
You will need a driver app or some other way of ensuring that rising requests are distributed amongst the available drivers. You might have your own customized hardware and software solution that integrates with your booking system, but there are major shortcomings to this.
- Almost impossible or difficult to customize
- Development and support will be very expensive.
A proper driver app is, however:
- Easy to use
- Can be installed by the drivers themselves
- Natively built to support the same system as your booking apps
Constant support and updates
An app needs to be updated and improved regularly; otherwise, it will die in 6 months. It is, therefore, necessary to update your app every so often. Updates include new features, alternative ways to keep customers interested, improved user experience, new methods of payments, improvement in the UI, the addition of features like Google Maps, new look, and other similar such things.
A powerful backend system
For the majority of the people, an app is a customer facing feature. That is just the tip of a very large iceberg. Behind that small face of the app, is a powerful back end system, which has distributed databases, multiple servers in the data centers, processes that are running constantly to optimize the response time and other similar complex operations depending on the tools you need. That is why creating an app is the easy bit. Creating a dynamic back-end system for that particular app is very tough, not to mention expensive.
Your way is not always the right way
Your app is not just your baby but also the most powerful marketing and sales machine of your business. Therefore any right or wrong assumptions that you have need to be properly validated. To find out what works and what doesn’t you need to gather a lot of analytics. Any loopholes need to be identified and worked upon, in a bid to improve the process systematically. Validation needs to be done again after this process because the “improvements” might not actually increase the efficiency of the system. This is a continuous process and there is definitely no end in the near future.
Your app, your ownership
When you talk about developing your own app so that it can be solely yours, you need to realize that you also take on the full responsibility of supporting the system, as well as all the apps, which come with a lot of headaches and require professional expertise, not to mention very expensive.
How many businesses develop their own accounting system or email system? The same can also be applicable for ride-sharing apps.
The last bit of advice here that I will give before you dive straight into your own uber app development is that find out what it would cost you to develop one app, and then the whole package and then check out how much a ready made script will cost you and what the total cost would be to get it customized to your specifications and white labeling it to reflect your brand and logo. Make your decision on which way you will go after getting the above figures. Don’t forget to take time into account too!