Can a Business like Gojek help in giving employment?
Gojek has wowed everyone. Go-Jek has become an appealing event in Indonesian society. There are many motorcycle taxi apps and business-like Gojek available in Indonesia. The most popular names are:
- Jeger Taxi,
However, even though there are so many of them, the most popular has been gojek. It is in itself a brand that people recognize. GoJek happens to be the first online bike taxi hailing service in Indonesia. It was the first mobile app-based service provider which attempted to organize an extremely unorganized sector of bike taxi booking app.
Its initial days did see a small company but today it is the largest motor taxi company with the most motorcycle drivers. Many studies have compared Go-Jek to other motorcycle taxi apps. This shows how GoJek is the center of attention in the society, among researchers, and in the government. Among the many studies of Go-jek, no research has analyzed the relationships among Go-jek drivers.
The Gojek Drivers
Gojek basically gave a platform for the driver to find quick and easy rides. Unlike the western world, the number of cars in this part of the world is much lesser. The roads are narrower, streets busier. This is why the most preferred mode of transport is a bike.
People of different age groups and different social standing are all roaming around in bikes. Now, Indonesia is a very progressive country but isn’t necessarily a rich one. There are many people there who aren’t very educated and end up not being able to find the best kind of jobs.
Gojek has been a golden promise for such people. It allows people without any particular educational qualification to find jobs with a decent amount of money. Anyone with a bike could become a Gojek driver and start earning money.
In fact, even existing Ojek drivers found that gojek became an excellent platform for them to find rides quickly and easily. Earlier, the Ojek drivers would identify high demand areas and then park themselves there. They would sit there and wait to find someone to hire them.
What’s more, they will also then have to negotiate and bargain the rates and only if both parties agreed, will the ride go through. But the advantage of using this app is that it changed the entire ball game. The Gojek app was made to completely eliminate the problem of rates and bargaining.
So, the app has a fixed rate per kilometer and it is up to the rider to hire a Gojek or to leave it be. Once booked, the price that has been agreed upon is non-negotiable. What’s more, the riders usually missed out on other rides that would be generated from very close by just because they couldn’t see the riders.
With the app, the automated GPS tracking gives the User the added benefit of sending ride requests to drivers in the vicinity. This naturally means more business which translates into a bigger payday for the riders.
The Gojek Community
The Go-jek app has become the virtual pedestal for Go-Jek drivers. This virtual pedestal has developed into a real foundation in different contexts. The Internet did not do away with the relationships among Go-Jek drivers. Instead, it led to new relationships. The collective effect of online communities in other platforms, including Twitter and Whatsapp, has helped create a sense of community among GoJek drivers. This new relation is made much stronger by design.
Respect and Recognition
More than anything else that the app has been able to do, it has been able to bring about a feeling of recognition and belongingness that breeds respect. Now, before Gojek surfaced as an option, all the Ojek drivers were simply taxi drivers. They would recognize themselves as unemployed people trying to make a living with the help of their bikes.
But now, with Ojek, they have a “job”. An employment. A uniform brings a sense of respect. It gives the drivers of some semblance of importance and of significance. When someone asks them what they did for a living, they can say they work for Gojek. They don’t need to say anything else.
Because Gojek is such an established and reputed brand, it is a matter of respect to be employed with such a significant and reputed company. And that’s not all. The income structure to is very organized and clear.
In order to be able to drive such a big workforce, Gojek has to have a systematic payout structure and plan. This is why they have to make sure that each driver is paid in a clear and transparent way. This makes it very simple for the drivers as well to gauge how much they made, why they made more or why did they make less.
A clear history of business coupled with a systematic payout system makes it very lucrative for the drivers.
Launch Business like Gojek
If you were to start your own business like Gojek, what would be the most important thing for you? Your workforce. You basically want to ensure that the people that are working from you and are using your app as the basis of their income can bank on the superior gojek Clone Script that you are offering. Gojek is not just a business. It is a symbol. A symbol of something massive that was achievable because someone risked trusting technology at the right time.