The objective of starting Uber was to ensure that the people could find taxis when they needed them easily and for local drivers to find business quickly and effectively. However, there are so many reasons owing to which Uber is getting a globally bad reputation. Uber has already been banned in quite a few countries in Europe, but does Greece ban Uber?
Regional and Global scenario in Greece
Athens has always been a city busy with lots of taxis. Its iconic yellow Mercedes is the symbol of traveling in style in Athens. Although it probably doesn’t match the New York taxis. Most taxi companies are locally owned and aren’t too expensive at all. It’ll probably take only about 5 Euros to ride across the center of the city. Since most taxi companies are local and they add to the national enterprise, it is definitely going to be a challenge for Uber to be a part of such a business here.
The biggest reason for regional protest against Uber is that it is not a home brand. It is an international company started in the US. The issue is that according to taxi companies, Uber is taking away a chance at a livelihood for the local companies. That definitely doesn’t seem to be a very easy thing to manage. The sad thing about this is that many Uber drivers are getting a lot of heat from other local taxi drivers. In fact certain arrests too have been made where Uber Drivers have not been found with the right paperwork.
When the Wheel is reinvented
Let’s be honest. What Uber did had never been done before. Creating an app based taxi service was not only unique it was unbelievable. For a very long time people were reluctant to use the services of Uber because they were unsure of what to expect. The Traditional way of calling a cab is when you actually physically see the cab, speak to the driver and confirm the fare for the ride. However, with the Uber app, things changed drastically.
One has to admit that the previous model of taxi booking was not only archaic; it was inconvenient and complacent to say the least. Since there was a monopoly by the drivers, their service was often not upto the mark. Uber really did bring a fresh wave of change and energy into the market.
Local Apps to beat Uber as Greece ban Uber
Even though the technology of Uber was superior, the intrinsic attrition was owing to its international status. This is probably the biggest reason why many local taxi apps have been preferred instead of Uber. Beat is one such app. It connects the taxi drivers with the riders so that they can find rides easily. The model is pretty much the same as that of Uber. It did start as a local start up but was soon bought by a German company; however, people still love it!
Starting Your Own Local Taxi Business
If you are a local taxi company in Greece, it would be best for you to digitize your presence through an app so that you can also allow your customers to book a taxi easily from their smart phones. This process isn’t even difficult. There are various taxi apps available in the market today. All you need to do is purchase a readymade application that has been built on the model of Uber. If you conduct a generic search on the internet, you will find many companies that offer taxi apps.
You will have to look at the apps and conduct a full test in real time to see what he can do. There are many nitty gritties that you have to take care of when you buy an app. Ensure that it is white labelled so that you can launch it under your brand name. Other important things include checking which technology it is built on, what is its scalability, whether you can take the source code along with the app etc. The source code is an important detail because that is the only you will be able to modify the app when you want to in the future.