Why Africa Is the Next Big Market for Gojek Clone Apps

Introduction

Super apps are an ongoing trend globally. It has already been widely adopted by the people in Southeast Asia. Here, Gojek and Grab are the two most popular super apps. The multi-service market is already huge, and the value of this market is expected to rise to $2.9 billion by 2033.

Other regions are not far behind Southeast Asia; the rise of multi-service apps is quite evident in the Middle East and Latin America. It is also gaining ground in countries like the UK and the USA.

The obvious question here is, “Is Africa truly the next big market for multi-service apps?” The answer is yes, it is. 

An African nation has reached the quarterfinal stage of the FIFA World Cup 2026. The Grand Ethiopian Renaissance Dam megaproject in Ethiopia is creating the largest hydroelectric plant in Africa, and it is big by international standards as well. Hence, it is safe to say that Africa is ready for a mega app like Gojek as well.

This article explains the rise of super apps in Africa in 2026. It also explains why the market is ideal for launching a Gojek Clone app in Africa.

The Super App Phenomenon in Africa

The rise of super apps in Africa is hard to miss, especially since it is transforming Africa’s digital landscape. The rate of mobile penetration is alarmingly high in Africa, which has given rise to a plethora of on-demand apps. In fact, the on-demand industry in South Africa is estimated at ZAR 14 billion.

There are already several apps that offer multiple services like Gozem, Checkers Sixty60, Yassir, and Bro Cabs. A good example of a super app is the Gokada app in Nigeria. It began as a courier service. It is now a multi-service app that allows users to send packages, order food, and hail cabs, all in one platform.

Africa’s Market Conditions

It is important to understand the true state of the people in Africa to answer the question of whether you should launch a Gojek Clone app in Africa. Africa is unique in many ways, and that introduces several unique issues as well. Here is what the African market conditions look like:

• Mobile Penetration: The mobile penetration rate in Africa rose to 64% in 2024. The smartphone penetration is growing steadily across Africa, especially in countries like Egypt, Morocco, Tunisia, Congo, Kenya, Nigeria, Rwanda, Senegal, and South Africa.
• Service infrastructure: The merchants in Africa do not have a well-organized infrastructure they can depend on, which often raises several issues. It is either highly fragmented or underdeveloped. One of the main issues remains the last-mile delivery due to poor addressing, urban traffic congestion, and a lack of infrastructure. Super apps are the perfect alternative for merchants who can use them for various services like banking, retail, and transportation.
• Smartphones: Although the smartphone penetration is high, not everyone has a fancy device with sufficient memory and performance. This limits the number of apps they can install; hence, installing one app that provides them with all the necessary services is highly beneficial.

Factors Driving Super App Adoption

This is one of the biggest factors driving the adoption of super apps, making it favorable for super app development in Africa.

However, there are several other factors for super app adoption and making it ideal for launching your Gojek Clone app in Africa:

• A simplified digital experience for the users. 
• An increased level of personalization with an app that learns user preferences and adapts to them.
• The introduction of mobile money plays a crucial role as well. The number of people with bank accounts in Africa is low; however, they have no qualms using mobile wallets like VodaPay and Max. This fits perfectly well with the services offered by super apps.
• Super apps offer a superior experience with hyper-localized offerings. 
• They offer a diverse revenue stream.
• It ensures higher user retention and engagement.
• Opens the door to highly effective marketing strategies like cross-sell and upsell.

Real-World Examples

There are several firms that have already launched super apps across Africa. Here is a glimpse of some of the popular super apps in Africa that have been widely accepted by the local population:

• M-Pesa: This is a mobile money service from Kenya that offers several other financial services as well.
• Gozem: This is a multi-service app in Africa (West and Central Africa) that combines transportation, delivery, eCommerce, and financial services.

Some of the other super apps in Africa include VodaPay, Moya, Capitech, and Flash.

Is the Super-App Trend Here To Stay

Super apps are like the missing jigsaw puzzle piece in Africa, and they align perfectly with the unique requirements of the continent. In fact, one can go as far as to say that Africa has the highest potential globally when it comes to multi-service apps.

Africa has a high population of young and digitally savvy people. There, the cost of a good phone is very high, as is the cost of data. Multi-service apps are thus highly appealing to this demographic. 

All signs point in one direction – super apps are here to stay. This includes the rising number of smartphone owners, more people using phones for everything, and merchants with no better alternative due to poor infrastructure. The rising demand for more convenient options and the fact that it offers businesses a better retention rate also contribute. 

Businesses can benefit by opting for a safe, secure, scalable, and feature-rich all-in-one app like the Gojek clone from V3Cube. V3Cube is a Gojek clone app development company that has already delivered over 1900 apps globally. 

When you buy the white-label Gojek clone app from V3Cube, you get a super app with the best monetisation strategies.

FAQ

Why are super apps popular?

Super apps offer a higher level of convenience to both the end users and the business owners. Some of the main benefits include a common customer base, more engagement, customer retention, and ease of cross-selling and upselling. For the user, it means having to use only one app for all their needs and getting a higher degree of personalization.  

Which countries are multi-service apps popular in?

Gojek is one of the most popular multi-service apps, and it originated in Indonesia. Super apps are popular in other Southeast Asian countries as well, such as Singapore, Malaysia, Thailand, and the Philippines. It is also popular in China, India, the Middle East, Africa, and Latin America. 

Are there any super apps in Africa?

Yes, Africa has several super apps already, and it is growing. Some of the popular ones include:

• Max it: This is a telco-led super app with over 75 million users by Orange.
• Ayoba: This too is a popular super app offering messaging services and more. 
• M-Pesa: This is a super app in Kenya launched by Safaricom that offers several financial services.
• Gozem: This is a popular multi-service app in West and Central Africa that integrates ride-hailing, food delivery, and more. 

What is the cost of a Gojek Clone App?

The cost of a Gojek clone app varies depending on whether you build or buy a Gojek app. The cost to develop a custom Gojek app is very high and can range from $20,000 to over $200,000. It also takes a lot longer to build, like 12 to 18 months. On the other hand, it costs a lot less to buy a Gojek clone. One can launch this within 2 weeks.