You are a salon owner and want to build a Beautician Booking Application to be different from your competitors. The purpose of building such an app is to increase your business’s customers and sales. However, to create a seamless app for a user base, you need to make advanced features. In this blog, understand 9 critical features for developing a Beautician Booking App.
Introduction
Have you seen people waiting a long time for their turn at the salon? Booking a beautician appointment can be very stressful and consume a lot of time and energy. People rarely have the time and patience to visit or call a beauty salon to book an appointment. Additionally, there are better ways to do things than manually booking your appointment via phone, considering there is an app for almost everything.
The answer? Create a Beautician Booking App that helps people book appointments whenever they want. This way, you do not have to worry about waiting on the phone or visiting the salon in person. At the same time, managers now have a way to manage their hiring effectively.
Features for Beautician Booking App
1. Unique User Accounts
The personal account for each user eliminates the repetition of filling out his personal data every time he wants to benefit from your services. You can also persuade your customers to remember small details, such as their birthdays, history of previous visits, and services used.
2. Complete list of services provided with cost
Salons have evolved from days gone by and now offer wide-ranging services besides hair dyeing and cutting, such as hair removal, massage, manicure, pedicure, etc. Tell your customers what kind of services they can avail of as well as the cost with an interactive image-condensed menu.
3. View/select employees based on their profiles
Your employees are the stars of your project. Create personalized profiles and portfolios, which the client can check, select, and prefer accordingly.
4. Schedule a Service Later
Suppose your customer want to book beautician in advance or for a specific date. If you integrate the feature of booking or schedule to beautician to come at a specific date and time. From this, you cannot just have booking on the spot or later.
5. Push Notifications
Push notifications can inform the client of upcoming appointments, special offers, discounts, and updates regarding salon schedules.
6. In-App Payments
Go cashless and familiarize with digital world by offering your customers the option to pay through e-wallets, credit or debit cards.
7. Offers and Discounts
Show your love for your customers and give back with discounts and special offers, such as free services. Motivate them to choose your services over your competitors and turn them into valuable customers.
8. GPS Technology
GPS is a modern technology that, if you add to your app, will benefit your customers. They will be able to track the location of your beautician effectively. Apart from that, the defence will also help attract some specific customers to their locations.
9. Reviews
Users who have never been to your salon before and rely solely on your mobile app to book their appointments may gain confidence when they see reviews from other customers. Therefore, you should have a review system in your app so that you can ask your existing customers to post their feedback using the app.
What are the Benefits of Developing a Beautician Booking Application?
· Communication
Yes, beauty therapist booking apps are the best way to connect with your clients. Gone are the days when customers made phone calls to confirm an appointment. Most importantly, previous beauticians would communicate with people about their service via flyers or face-to-face communication.
Now, the Beautician Booking App is an effective tool for bridging any gap between businesses and their users, which is why the craze for this app is growing.
It is no surprise that businesses increase revenue by 27% when using online booking systems. Therefore, simplifying communication between your business and users is definitely a great reason to develop a Beautician Booking App.
· Fast and easy payment
Nowadays, people do not carry much cash and prefer to pay online. By integrating payment gateway options like credit/debit cards, wallets, and online transfers, you can provide them with various options to book their appointments and feel peace of mind. Moreover, monitoring your cash flows will not be a problem either.
You can easily track all your earnings, make calculations, and compare your earnings. This reduces human errors; as you know, one small mistake can lead to huge differences in your profits, ultimately simplifying your financial operations.
· Reduces waiting time
One of the main reasons for creating a Beautician Booking Application is to reduce the waiting time of your customers. Yes, while there are many other salons available near them offering the same services, no one wants to stand in a long queue for salon services. With salon management software, you provide users with the freedom to choose their own time slot according to their schedule, make online payments, and eliminate long waiting lists.
Moreover, it also helps salon staff manage bookings and schedules in real-time by showing available slots and adjusting appointments as desired. Additionally, the app can prevent overbooking by displaying availability and preventing double bookings, which is definitely reason enough to develop a salon app.
· Get Reviews
When developing a Beautician Booking Application, collecting and managing customer feedback is an essential part of growing your business. Once your user leaves a review on your app, you will learn about your best services and areas for improvement. You can work on it to ensure that user satisfaction is your top priority.
Whether positive or negative feedback, customers may point out things you haven’t considered, such as long waiting periods or any inconvenience during booking or payment. By analysing these, you can improve your user experience.
Without a feedback system, it will be difficult to improve users’ experience at your business. Once users are disappointed with your brand, it won’t take long for them to go to your competitors. This is certainly worrying, but it’s also a good reason to develop a salon app with a feedback system.
· Marketing Platforms
People have started realizing that in order to survive in a dynamic market, they have to leverage the power of marketing occasionally and target their customers with different marketing strategies.
Additionally, apps are the best way to do this, which is why owners often look for salon app development costs to allow users to access new services and conduct promotions at their fingertips. A beauty expert-booking app can be a great marketing channel for your business to open new doors of opportunities that connect you with users on a personal level.
Additionally, it helps you seamlessly promote your services to your target audience. Moreover, you can leverage the power of push notification services to remind them about your services in a timely manner and encourage users to take advantage of them with great discounts and coupons.
· Need of the hour to increase revenue
Yes, you read it right.
Using website to book a beautician can be difficult, which is why people love using application. Therefore, the app using rate is much higher than that of websites. This is excellent news as it stands right now with the Beautician Booking App. You can book appointments for your salon even if the salon is closed.
With improved app security, user experience, and ease of use, apps have become a standard that can convert regular customers into paying customers. Additionally, apps can facilitate two-way communication through features such as chatbots or messaging.
· Reduce no-show appointments
No-show appointments are very annoying for beauty companies. Imagine you are waiting for a client, and you change your schedule, but the client does not come. No wonder appointments are missed or cancelled, which is enormous for an employer.
So, how can we reduce it? Using a Beautician Booking Application, your customers can easily cancel or reschedule their order at their convenience. To take it a step further, you can also incorporate some cancellation policies, remind them of their appointment in a timely manner, and include a late policy to make them realize the value of your time.
This way, they will remember or reschedule their appointment, which reduces the chances of skipping it altogether.
· Rewards
Who doesn’t love a deal, whether it is shopping or salons? Deals make us go on a buying spree. This gives even more reason to create a Beautician Booking App; when it comes to offering deals and discounts, the app can be an effective way to attract or retain customers. ‘
Once you reach out to them and provide them with discounts, it will keep them engaged and increase their chance of contacting you next time for salon services. In addition, you can understand their search preferences, and by analysing them, you can customize some deals for regular customers, which increases the effectiveness of discounts.
· Improve customer experience
It removes the hassle of making phone calls for any issue. It provides a 24/7 window that allows anyone to access necessary information, which is why businesses hire mobile app developers to provide it.
More than just simplifying the experience, apps also allow users to make appointments, pay, and confirm bookings without waiting on the salon couch to ensure a smooth and efficient experience.
Summary
Finally, build a Beautician Booking Application with the 9 features mentioned above and some personalized features. However, if you provide good services and solve their on time, you will attract more customers. Creating a reliable and exceptional user experience will allow your business to build a strong brand identity among your target audience.
