InstaCart Clone App

Starting your own business can be a challenging concept. With more and more people being locked away in their homes due to the corona virus pandemic, the demand for the Grocery delivery app has shot up to the skies.

This is the perfect opportunity to ensure that your business succeeds. Many people are taking this opportunity to make sure that they can help their country to ensure safe delivery of daily essentials while continuing to make profits. This could be your chance to succeed too.

Initially, it may seem very difficult to kick start a new business. The first step is always difficult. There are so many things that are involved in setting up a complicated business involving multiple products that people can get easily overwhelmed.

This is why; we have laid out a step by step strategy for you to begin your own online grocery marketplace with Grocery delivery app.

Draw Out Your Requirements

The first step is to identify all the requirements and variables involved in setting up the business.  Make a list of everything that you will need, including the tie ups that you need to make, the application needed, the government tie ups, police permissions etc. Once you have that list, you can prioritize it based on which step needs to be dealt with first and what needs to be outsourced.

Don’t hesitate to consider the option of outsourcing from a white labeled partner. This will prevent you from spending extra money on infrastructure and resources right in the beginning. Right when a business is being started, one needs all the money that they can. So, your objective should be to spend your money wisely and you will have dealt with the first step of your business development.

Business Model

Creating an effective business model is key to ensuring a successful business start. This is why you have to chart out a proper business plan that includes your investment requirements, overhead costs, marketing strategy, operational costs and marketing endeavors.

Apart from this, there are 3 important areas that you must pay maximum attention to when it comes to building your online grocery marketplace with an InstaCart Clone. An efficient business model involves multiple costs such as startup costs, manpower costs, operational costs, and overhead expenses. To cope up with these, you need huge returns on investment, which requires properly strategizing your business operations.  When creating your business model, you need to consider three major aspects, including:

What value will your app offer to the customers?

Since there are so many different apps offering grocery delivery apps. This is why; you have to focus on offering something special to your customers. Not only should your app be such that it enables people to order grocery online, it should be something that is user friendly, easy to find, easy to download and tied up with multiple stores for easy order placement and delivery. The app should also be such that it can support multiple orders and handle large amounts of traffic seamlessly.

Does your app offer diversified products?

The term grocery covers a very diverse range of products. Grocery can be edible items, cleaning supplies and other daily essentials. You don’t want your customers to have to look for different items across different apps. This is why; you have to make sure that everything that a customer might require is available on the same platform.

If your customer has to download a different app each time they need a new product, then you will be left with hardly any customers. They will seek out apps that are more fulfilling in their nature. Also, while you are at it, make sure that you can give them some sort of discount that can motivate them to stick to your app.

Have you targeted a specific audience?

The surest way of ensuring business success is to make sure that you have a niche market to target. IF you are looking to launch your grocery delivery app, then you must ideally launch it in an area of residential population.

If you turn to launch it in a corporate field, you will probably not find a denser volume of orders. Therefore, you have to make sure that you research the market first and then think about the niche that can be the most profitable to you.

What does the Market Say?

According to most researchers, it is estimated that the on demand online grocery delivery marketplace with Grocery delivery app clone will reach a whopping $133.8 billion. If you can strategize and plan your business in the right way, you will easily be able to make sure that you get a big piece of that pie.

If you can even tap 1% of that market annually, you will be at the top of your game. The best thing about the on demand grocery marketplace is that it doesn’t require a lot of investment in the first leg. And by the time you are thinking of expanding, you will already be sitting on a gold mine.

However, if you truly want to tap the potential of the market, you’ll have to keep an eye out on the following things:

Professional Tie-Ups

One of the most important things about setting up your online marketplace like the InstaCart clone is to ensure that you right kind of store tie ups. This will allow you to prevent spending on all your initial capital on making and stocking inventory.

All you need to do is get into arrangements with your partner stores whose stock can be accessible through your app. When a customer logs into your app, they should be able to see a list of all the stores registered in your app, and then on clicking their store of choice, they’ll be able see all the items the store wishes to offer.

They should then be able to select the products of their choosing into their cart. From there they can proceed to confirm and checkout their order by making the payment from their credit or debit card.

Demand-Supply Chain

The biggest rung in the chain of supply and demand is the delivery aspect. This is why; when you set up your on demand online grocery delivery marketplace like the Grocery delivery app clone, you have to ensure that whenever someone places an order with your app, you should have the delivery network in place to support the delivery within a couple of hours (maximum) from the time of order placement.

To help this, you may want to support the freelance delivery drivers. The beauty of that is to make sure that your freelance delivery drivers are free to register with the app. They can then upload their documents on the app and then when the admin (you) approve them, they can start receiving orders.


On the whole, the market for on demand grocery delivery app clone is growing with every day. If you want to make the most of this business, then you must get into the planning of it very seriously. You should also make sure that you pick the right kind of app for your market. Look for the best on demand online grocery ordering marketplace like InstaCart and you should be on your way to a successful business venture. All the best! Choose wisely and start off your own business!